User Moments

Our life's evolve around the moments we experience, where the memorable moments define and shape us. They create a eureka effect (or ah-ha), they motivate us to tell stories and inspire others. User moments is a design method were we focus on creating these memorable moments for our users, clients and audience inside our work.

To positively inspire and change their lives for the better. In result these key moments, create in an epiphany, loyal users and strong ambassadors for your service or brand.

Users moments got born in the time (2013), where I saw an emerging trend of the need to design better, fasting and with less resources. Reality hits projects daily around the globe. Budgets won't allow us to realise all that we need, while basic expectations go up. Gone into many projects over the years and validated itself a strong method to deliver within scope, drive focus, with great results.

By focussing on 3 user moments in the journey, you create a strong bond that will make other touch-points less critical, allowing you to buy time and work on them later. Think about the 80/20 rule, and building trust and mutual understanding.

A book is in the working, without a rush. If you want to know more, send me a message at .

I am a man of many colors

In this way, with ten warriors, I built a series of three steps from the ground to the shoulders of the topmost man.  Then starting from a short distance behind them I ran swiftly up from one tier to the next, and with a final bound from the broad shoulders of the highest I clutched the top of the great wall and quietly drew myself to its broad expanse.  

After me I dragged six lengths of leather from an equal number of my warriors.  These lengths we had previously fastened together, and passing one end to the topmost warrior I lowered the other end cautiously over the opposite side of the wall toward the avenue below.  No one was in sight, so, lowering myself to the end of my leather strap, I dropped the remaining thirty feet to the pavement below.